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<front>
<journal-meta>
<journal-id journal-id-type="publisher">ISPRS-Archives</journal-id>
<journal-title-group>
<journal-title>The International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences</journal-title>
<abbrev-journal-title abbrev-type="publisher">ISPRS-Archives</abbrev-journal-title>
<abbrev-journal-title abbrev-type="nlm-ta">Int. Arch. Photogramm. Remote Sens. Spatial Inf. Sci.</abbrev-journal-title>
</journal-title-group>
<issn pub-type="epub">2194-9034</issn>
<publisher><publisher-name>Copernicus Publications</publisher-name>
<publisher-loc>Göttingen, Germany</publisher-loc>
</publisher>
</journal-meta>
<article-meta>
<article-id pub-id-type="doi">10.5194/isprsarchives-XL-5-W2-519-2013</article-id>
<title-group>
<article-title>EFFECTIVE COMMUNICATION WITH CULTURAL HERITAGE USING VIRTUAL TECHNOLOGIES</article-title>
</title-group>
<contrib-group><contrib contrib-type="author" xlink:type="simple"><name name-style="western"><surname>Reffat</surname>
<given-names>R. M.</given-names>
</name>
<xref ref-type="aff" rid="aff1">
<sup>1</sup>
</xref>
</contrib>
<contrib contrib-type="author" xlink:type="simple"><name name-style="western"><surname>Nofal</surname>
<given-names>E. M.</given-names>
</name>
<xref ref-type="aff" rid="aff1">
<sup>1</sup>
</xref>
</contrib>
</contrib-group><aff id="aff1">
<label>1</label>
<addr-line>Architectural Engineering Department, Faculty of Engineering, Assiut University, Egypt</addr-line>
</aff>
<pub-date pub-type="epub">
<day>22</day>
<month>07</month>
<year>2013</year>
</pub-date>
<volume>XL-5/W2</volume>
<fpage>519</fpage>
<lpage>524</lpage>
<permissions>
<copyright-statement>Copyright: &#x000a9; 2013 R. M. Reffat</copyright-statement>
<copyright-year>2013</copyright-year>
<license license-type="open-access">
<license-p>This work is licensed under the Creative Commons Attribution 3.0 Unported License. To view a copy of this licence, visit <ext-link ext-link-type="uri"  xlink:href="https://creativecommons.org/licenses/by/3.0/">https://creativecommons.org/licenses/by/3.0/</ext-link></license-p>
</license>
</permissions>
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<self-uri xlink:href="https://isprs-archives.copernicus.org/articles/XL-5-W2/519/2013/isprs-archives-XL-5-W2-519-2013.pdf">The full text article is available as a PDF file from https://isprs-archives.copernicus.org/articles/XL-5-W2/519/2013/isprs-archives-XL-5-W2-519-2013.pdf</self-uri>
<abstract>
<p>Cultural heritage is neither static nor stable. There is a need to explore ways for effectively communicating with cultural heritage to
tourists and society at large, in an age of immediacy, a time of multiple realities and to multi-cultural tourists. It is vital to consider
cultural heritage as a creative and relational process where places and communities are constantly remade through creative
performance. The paper introduces virtual technologies as an approach to attain effective communication with cultural heritage. This
approach emphasizes the importance of  &quot;user, content and context&quot; in guiding the production of virtual heritage, as opposed to
technology being the sole motivator. It addresses how these three issues in virtual heritage need to be transformed from merely
representing quantitative data towards cultural information using the proposed effective communication triangle through
representing meaningful relationships between cultural heritage elements, users and context. The paper offers a focused articulation
of a proposed computational platform of &quot;interactive, personalized and contextual-based navigation&quot; with Egyptian heritage
monuments as a one step forward towards achieving effective communication with Egyptian cultural heritage.</p>
</abstract>
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