Aerosol optical depth (AOD) over Indian subcontinent and Indian Ocean region is derived operationally for the first time from the geostationary earth orbit (GEO) satellite INSAT-3D Imager data at 0.65 μm wavelength. Single visible channel algorithm based on clear sky composites gives larger retrieval error in AOD than other multiple channel algorithms due to errors in estimating surface reflectance and atmospheric property. However, since MIR channel signal is insensitive to the presence of most aerosols, therefore in present study, AOD retrieval algorithm employs both visible (centred at 0.65 μm) and mid-infrared (MIR) band (centred at 3.9 μm) measurements, and allows us to monitor transport of aerosols at higher temporal resolution. Comparisons made between INSAT-3D derived AOD (τ<sub>I</sub>) and MODIS derived AOD (τ<sub>M</sub>) co-located in space (at 1° resolution) and time during January, February and March (JFM) 2014 encompasses 1165, 1052 and 900 pixels, respectively. Good agreement found between τ<sub>I</sub> and τ<sub>M</sub> during JFM 2014 with linear correlation coefficients (R) of 0.87, 0.81 and 0.76, respectively. The extensive validation made during JFM 2014 encompasses 215 co-located AOD in space and time derived by INSAT 3D (τ<sub>I</sub>) and 10 sun-photometers (τ<sub>A</sub>) that includes 9 AERONET (Aerosol Robotic Network) and 1 handheld sun-photometer site. INSAT-3D derived AOD i.e. τ<sub>I</sub>, is found within the retrieval errors of τ<sub>I</sub> = ±0.07 ±0.15τ<sub>A</sub> with linear correlation coefficient (R) of 0.90 and root mean square error equal (RMSE) to 0.06. Present work shows that INSAT-3D aerosol products can be used quantitatively in many applications with caution for possible residual clouds, snow/ice, and water contamination.