The paper focuses on the exploration of the suitability and the discretization of applicability issues about advanced surveying integrated techniques, mainly based on image-based approaches compared and integrated to range-based ones that have been developed with the use of the cutting-edge solutions tested on field. The investigated techniques integrate both technological devices for 3D data acquisition and thus editing and management systems to handle metric models and multi-dimensional data in a geospatial perspective, in order to innovate and speed up the extraction of information during the archaeological excavation activities. These factors, have been experienced in the outstanding site of the Hierapolis of Phrygia ancient city (Turkey), downstream the 2017 surveying missions, in order to produce high-scale metric deliverables in terms of high-detailed Digital Surface Models (DSM), 3D continuous surface models and high-resolution orthoimages products. In particular, the potentialities in the use of UAV platforms for low altitude acquisitions in aerial photogrammetric approach, together with terrestrial panoramic acquisitions (Trimble V10 imaging rover), have been investigated with a comparison toward consolidated Terrestrial Laser Scanning (TLS) measurements.<br> One of the main purposes of the paper is to evaluate the results offered by the technologies used independently and using integrated approaches. A section of the study in fact, is specifically dedicated to experimenting the union of different sensor dense clouds: both dense clouds derived from UAV have been integrated with terrestrial Lidar clouds, to evaluate their fusion. Different test cases have been considered, representing typical situations that can be encountered in archaeological sites.