Selecting the right soft landing area and planning a reasonable cruise route are the basic tasks of lunar exploration. In this paper, the Von Karman crater in the Antarctic Aitken basin on the back of the moon is used as the study area, and multi-factor analysis is used to evaluate the landing area and cruise route of lunar exploration. The evaluation system mainly includes the factors such as the density of craters, the impact area of craters, the formation of the whole area and the formation of some areas, such as the vertical structure, rock properties and the content of (FeO + TiO<sub>2</sub>), which can reflect the significance of scientific exploration factor. And the evaluation of scientific exploration is carried out on the basis of safety and feasibility. On the basis of multi-factor superposition analysis, three landing zones A, B and C are selected, and the appropriate cruising route is analyzed through scientific research factors. This study provides a scientific basis for the lunar probe landing and cruise route planning, and it provides technical support for the subsequent lunar exploration.