ISPRS-Archives ISPRS - International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences ISPRS-Archives Int. Arch. Photogramm. Remote Sens. Spatial Inf. Sci. 2194-9034 Copernicus Publications Göttingen, Germany 10.5194/isprs-archives-XLII-4-W3-5-2017 TELECOM BIG DATA FOR URBAN TRANSPORT ANALYSIS – A CASE STUDY OF SPLIT-DALMATIA COUNTY IN CROATIA Baučić M. 1 Jajac N. 1 Bućan M. 2 Faculty of Civil Engineering, Architecture and Geodesy, University of Split, Matice hrvatske 15, 21000 Split, Croatia Split-Dalmatia County, Domovinskog rata 2, 21 000 Split, Croatia 25 09 2017 XLII-4/W3 5 10 This work is licensed under the Creative Commons Attribution 4.0 International License. To view a copy of this licence, visit https://creativecommons.org/licenses/by/4.0/ This article is available from https://isprs-archives.copernicus.org/articles/isprs-archives-XLII-4-W3-5-2017.html The full text article is available as a PDF file from https://isprs-archives.copernicus.org/articles/isprs-archives-XLII-4-W3-5-2017.pdf

Today, big data has become widely available and the new technologies are being developed for big data storage architecture and big data analytics. An ongoing challenge is how to incorporate big data into GIS applications supporting the various domains. International Transport Forum explains how the arrival of big data and real-time data, together with new data processing algorithms lead to new insights and operational improvements of transport. Based on the telecom customer data, the Study of Tourist Movement and Traffic in Split-Dalmatia County in Croatia is carried out as a part of the “IPA Adriatic CBC//N.0086/INTERMODAL” project. This paper briefly explains the big data used in the study and the results of the study. Furthermore, this paper investigates the main considerations when using telecom customer big data: data privacy and data quality. The paper concludes with GIS visualisation and proposes the further use of big data used in the study.