Three years after the earthquake that struck central Italy, a number of pressing points need to be addressed as part of a far-ranging discussion that seeks to identify the steps to be taken in response, including: the widespread agreement on the need for reconstruction efforts which ensure a high level of security; the importance of preserving the urban fabric of ‘minimal’ population centres that are unquestionably intertwined with their surrounding landscapes; the need to acknowledge the most valuable features of historic downtown areas, including their undeniable fact of their intrinsic fragility in the face of seismic events, even though construction techniques developed and refined over time have provided them with a certain resilience. While use is made of a frankly contemporary idiom, when needed to remedy shortcomings, a reconstruction grounded in a critical understanding of the ‘sense of place’ must guarantee that the identifying features of historic downtown areas remain in place (at least in terms of the lay of the land and spatial relations) while, at the same time, ensuring that the constantly evolving memories which render such areas unique are also preserved, so as to allow the past to play its rightful role in the planning of the future.