SMART TOURISM DESTINATION COMPETITIVENESS: THE EXPLOITATION OF THE BIG DATA IN MOROCCO

Abstract. Over the past decade, the introduction of new technologies in different markets has led to the emergence of smart destinations by providing stakeholders with effective and efficient technological solutions. The objective of smart destinations is to improve spatial competitiveness.

Tourism with its focus on travel and the transfer of people, goods, and services across time and space is essentially a geographic phenomenon. The central themes of the research field of traditional geography focus on three related topics: place, space, and environment.

The trend toward big data has had a significant impact on all sectors from which geographic information science has had a major impact on how organizations acquire and leverage spatial information. Looking at how organizations are using geographic information science and technology, one of the clearest themes is that usage is expanding rapidly; while traditionally the largest adopters of geospatial data have been government agencies, it is now easy to see widespread adoption of GIS across all industries. On the one hand, to act on the country's income through a wider and more targeted geographic attractiveness and on the other hand, to improve the investment fields in the most visited areas and to create a favorable tourism environment in areas whose attractiveness remains low.