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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" article-type="research-article" dtd-version="3.0" xml:lang="en">
<front>
<journal-meta>
<journal-id journal-id-type="publisher">ISPRS-Archives</journal-id>
<journal-title-group>
<journal-title>The International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences</journal-title>
<abbrev-journal-title abbrev-type="publisher">ISPRS-Archives</abbrev-journal-title>
<abbrev-journal-title abbrev-type="nlm-ta">Int. Arch. Photogramm. Remote Sens. Spatial Inf. Sci.</abbrev-journal-title>
</journal-title-group>
<issn pub-type="epub">2194-9034</issn>
<publisher><publisher-name>Copernicus Publications</publisher-name>
<publisher-loc>Göttingen, Germany</publisher-loc>
</publisher>
</journal-meta>
<article-meta>
<article-id pub-id-type="doi">10.5194/isprs-archives-XLVIII-M-2-2023-413-2023</article-id>
<title-group>
<article-title>THE SURVEY OF THE USE OF VR AND AR AT IMMOVABLE TANGIBLE CULTURAL HERITAGE TOURISM IN CHINA</article-title>
</title-group>
<contrib-group><contrib contrib-type="author" xlink:type="simple"><name name-style="western"><surname>Chen</surname>
<given-names>D.</given-names>
</name>
<xref ref-type="aff" rid="aff1">
<sup>1</sup>
</xref>
</contrib>
<contrib contrib-type="author" xlink:type="simple"><name name-style="western"><surname>Zhang</surname>
<given-names>Z.</given-names>
</name>
<xref ref-type="aff" rid="aff1">
<sup>1</sup>
</xref>
</contrib>
<contrib contrib-type="author" xlink:type="simple"><name name-style="western"><surname>Hou</surname>
<given-names>M.</given-names>
</name>
<xref ref-type="aff" rid="aff2">
<sup>2</sup>
</xref>
</contrib>
</contrib-group><aff id="aff1">
<label>1</label>
<addr-line>Graduate School of Architecture, Planning and Preservation, Columbia University, New York City, the United States</addr-line>
</aff>
<aff id="aff2">
<label>2</label>
<addr-line>School of Geomatics and Urban Information, Beijing University of Civil Engineering and Architecture, Beijing, China</addr-line>
</aff>
<pub-date pub-type="epub">
<day>24</day>
<month>06</month>
<year>2023</year>
</pub-date>
<volume>XLVIII-M-2-2023</volume>
<fpage>413</fpage>
<lpage>420</lpage>
<permissions>
<copyright-statement>Copyright: &#x000a9; 2023 D. Chen et al.</copyright-statement>
<copyright-year>2023</copyright-year>
<license license-type="open-access">
<license-p>This work is licensed under the Creative Commons Attribution 4.0 International License. To view a copy of this licence, visit <ext-link ext-link-type="uri"  xlink:href="https://creativecommons.org/licenses/by/4.0/">https://creativecommons.org/licenses/by/4.0/</ext-link></license-p>
</license>
</permissions>
<self-uri xlink:href="https://isprs-archives.copernicus.org/articles/XLVIII-M-2-2023/413/2023/isprs-archives-XLVIII-M-2-2023-413-2023.html">This article is available from https://isprs-archives.copernicus.org/articles/XLVIII-M-2-2023/413/2023/isprs-archives-XLVIII-M-2-2023-413-2023.html</self-uri>
<self-uri xlink:href="https://isprs-archives.copernicus.org/articles/XLVIII-M-2-2023/413/2023/isprs-archives-XLVIII-M-2-2023-413-2023.pdf">The full text article is available as a PDF file from https://isprs-archives.copernicus.org/articles/XLVIII-M-2-2023/413/2023/isprs-archives-XLVIII-M-2-2023-413-2023.pdf</self-uri>
<abstract>
<p>This paper focuses on VR/AR applications in immovable tangible cultural heritage (ITCH) tourism by considering both academic research and cases in the XR industry. The goal is to understand how VR/AR can be used to present heritage information to the public. A framework is developed, including the purpose of using the technology, hardware, software, and user experience to have an overall understanding of VR/AR applications. Cases collected based on the framework are divided into four heritage types to answer the following questions: under a certain heritage context, what is the commonly used technology, is there a correlation between the purpose of using VR/AR, the enabling technology, and the user experience, and is there a difference in the concentration point between academia and the XR industry in China.</p>
</abstract>
<counts><page-count count="8"/></counts>
</article-meta>
</front>
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