EFFECTIVE COMMUNICATION WITH CULTURAL HERITAGE USING VIRTUAL TECHNOLOGIES

Abstract. Cultural heritage is neither static nor stable. There is a need to explore ways for effectively communicating with cultural heritage to tourists and society at large, in an age of immediacy, a time of multiple realities and to multi-cultural tourists. It is vital to consider cultural heritage as a creative and relational process where places and communities are constantly remade through creative performance. The paper introduces virtual technologies as an approach to attain effective communication with cultural heritage. This approach emphasizes the importance of "user, content and context" in guiding the production of virtual heritage, as opposed to technology being the sole motivator. It addresses how these three issues in virtual heritage need to be transformed from merely representing quantitative data towards cultural information using the proposed effective communication triangle through representing meaningful relationships between cultural heritage elements, users and context. The paper offers a focused articulation of a proposed computational platform of "interactive, personalized and contextual-based navigation" with Egyptian heritage monuments as a one step forward towards achieving effective communication with Egyptian cultural heritage.