VIRTUAL TOURS AND INFORMATIONAL MODELS FOR IMPROVING TERRITORIAL ATTRACTIVENESS AND THE SMART MANAGEMENT OF ARCHITECTURAL HERITAGE: THE 3D-IMP-ACT PROJECT

Abstract. The promotion and dissemination of architectural heritage for cultural enhancement and touristic enjoyment are increasingly focused on innovative ICTs, including 3D Geographic Information Systems, photorealistic models and scenes, and VR/AR immersive digital environments, which enable the interaction of visitors with a variety of informational contents, both educational and specialist. Within the above-mentioned framework, this paper will firstly outline the general objectives of the project “3D-IMP-ACT”, which has been funded under the international cooperation programme IPA CBC Interreg Italy-Albania-Montenegro. In this research, some ICT tools are tested and validated to create “virtual networks” of international ancient architectures and sites, based on the identification of “physical networks” of common historic, environmental and technical characteristics and infrastructural connections, in order to address coordinated strategies and transversal policies for development and management. Then, the paper will describe and discuss some results from the design and implementation of the project WebGIS system, which integrates virtual tours of 360° panoramas, 3D models from photomodelling of pictures taken by drones, multimedia contents, and 2D/3D historic evolution schemes within a single platform, where the users are supported in recognizing and exploring the tangible and intangible correspondences among the project pilot-cases. In conclusion, some remarks will be proposed on the potential benefits of the platform as an expert system which supports the technical assessment and control of architectural heritage toward maintenance, refurbishment and conservation.