Digital Innovation and Cultural Heritage Conservation: The Impact of Low-Cost Technologies in the Valorization of the Medici Villas and their Itineraries

Abstract. The rapid evolution of digital technologies, particularly low-cost solutions, has significantly impacted cultural heritage conservation. This study presents the application of these technologies in the valorization of the Medici Villas in Tuscany, a UNESCO World Heritage site. By leveraging drones, short-range photogrammetry (SfM), and GIS integration, the project successfully developed accurate and georeferenced 3D models of the villas and surrounding landscapes. These models enhance digital preservation efforts while promoting sustainable and inclusive tourism through immersive virtual experiences and cycling routes. The project highlights the potential of integrating low-cost digital tools in cultural heritage management, offering a replicable model that aligns with contemporary sustainability goals. By making cultural heritage accessible through both physical and digital means, this initiative contributes to the preservation and promotion of Italy's rich historical assets.