CONDITIONS THAT INFLUENCE USERS TO SHARE MEDICAL INFORMATION VIA CONSUMER APPLICATIONS. AN EVIDENCE FROM ISRAEL HEALTHCARE SECTOR

Abstract. Data-driven technologies are being greatly adopted in healthcare in order to create a better ecosystem of health for citizens in the development of smart cities. As we develop smart devices and services, there are growing concerns in the population's perception around privacy concerns in using these devices and services, and the necessity to share their medical sensitive information is often perceived as a holdback. The following study goal is to develop a model to better understand the conditions affecting privacy concerns in medical devices and services. Using primary research to test the suggested model using secondary research methods, and data analysis tools using python program with pandas library and ANOVA statistics. The solution proposed can offer a methodology for building health services in smarter and more connected cities.