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Articles | Volume XLVIII-M-9-2025
https://doi.org/10.5194/isprs-archives-XLVIII-M-9-2025-1713-2025
https://doi.org/10.5194/isprs-archives-XLVIII-M-9-2025-1713-2025
04 Oct 2025
 | 04 Oct 2025

Crafting Heritage in the Digital Age: The Online Dissemination of Celadon by Contemporary Chinese Artisans

Yiming Zhang

Keywords: Celadon, Intangible Cultural Heritage (ICH), Digital Dissemination, Cultural Capital, Digital Heritage Preservation

Abstract. This study examines how young celadon artisans in China utilize digital platforms to negotiate authenticity and visibility in the transmission of intangible cultural heritage (ICH). Drawing on Bourdieu’s theory of cultural capital and ethnographic fieldwork in M City, the paper reveals how digital storytelling, visual aesthetics, and curated narratives allow artisans to reinterpret traditional craftsmanship. The findings show that while digitalization democratizes heritage representation, it also introduces platform logics and symbolic pressures. This study highlights how artisans negotiate authenticity, transforming cultural capital across artistic, commercial, and affective domains in response to both state discourse and neoliberal consumer culture.

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