Dissemination the Value of Cultural Heritage through the Production of Media Art Based on 3D Record Data – An Example of the Media Art Exhibition Project of "Mieumwanbo, Walking through the Traditional Garden of Korea"

Abstract. This study proposes a new approach to cultural engagement and data utilization by producing media art based on unprocessed 3D scan data of cultural heritage. Using raw point cloud data of traditional Korean gardens—acquired and archived by the National Heritage Administration—the project reconstructs immersive media content without converting the data into 3D models. This method aims to simultaneously convey both the archival authenticity and aesthetic value of the original dataset. 
By integrating projection mapping, spatial composition, and sound design, the exhibition offers a multisensory experience. Technical challenges, such as large-scale data optimization, color correction, and the implementation of point cloud-based effects, were addressed using software tools including Cyclone, Blender, Unreal Engine, and After Effects. Notably, narrative elements such as fog and falling petals were also expressed in point cloud form, setting this project apart from conventional model-driven approaches. 
Interviews with exhibition visitors confirmed that the project effectively increased public interest and awareness regarding cultural heritage. This case suggests a creative reinterpretation of digital heritage archives and presents a new model for preservation and dissemination through immersive digital media.