URBAN ARCHAEOLOGY: HOW TO COMMUNICATE A STORY OF A SITE, 3D VIRTUAL RECONSTRUCTION BUT NOT ONLY

Abstract. Over the past few years experimental systems have been developed to introduce new ways of enjoying cultural heritage using digital media. Technology had a lead role in this testing ground increasing the need to develop new way of communication according to contemporary iconography culture. Most applications are aimed at creating online databases that allow free access to information, that helps to spread the culture and simplify the study about cultural heritage. To this type of application are added others, which are aimed at defining new and different ways of cultural heritage enjoyment. Very interesting applications are those regarding to reconstruction of archaeological landscape. The target of these applications is to develop a new level of knowledge that increases the value of the archaeological find and the level of understanding. In fact, digital media can bridge the gap of communication associated to archaeological find: the virtual simulation offers the possibility to put it in the context and it defines a new way to enjoy the cultural heritage. In most of these cases the spectacular and recreational factor generally prevails. We believe that experimentation is needed in this area, particularly for the development of Urban Archaeology. In this case, another trouble to enjoy is added to the lack of communication, typical of archaeological finds, because it is "hidden" in an irreversible way: it is under water or under city. So, our research is mainly oriented to define a methodological path to elaborate a communication strategy to increase interest about Urban Archaeology.